The Royal Albert Hall has announced the launch of a brand-new Country and Americana festival called Highways. Set to take place on Saturday, 20th May 2023, this iconic London venue will be home to some of the biggest stars in the country and Americana music scenes, including Kip Moore, Morgan Wade, Jackson Dean, and Stephen Wilson Jr.
Highways Festival promises an unforgettable experience for music lovers of all kinds, with intimate performances in the legendary auditorium and carefully curated showcases in other rooms throughout the venue. In addition to great music, fans can also look forward to a unique food offering that brings the flavours and vibe of the deep south to the heart of London.
Anna Sophie-Mertens, Vice President Touring for Live Nation, says she is thrilled to bring this incredible festival to life alongside her partners at the Royal Albert Hall. “It is every artist’s dream to play this legendary venue,” she adds. “Delivering such an unforgettable occasion for the Country and Americana community has been a longstanding dream of mine.“
Matthew Todd, Head of Programming and Engagement at the Royal Albert Hall, agrees, saying he is looking forward to working with Live Nation on this exciting new festival. “We’re delighted to be building a completely new Country and Americana event with our long-standing partners at Live Nation.” he explains. “Our 152-year-old auditorium will provide a backdrop unlike anywhere else for some brilliant acts. We’re particularly pleased to be able to build on the long-running history of country music at the Hall in this way – as these genres continue to grow from strength to strength in the UK.“
Kip Moore, says “It’s pretty overwhelming to think about playing such an iconic venue as Royal Albert Hall. It’s been a goal of mine for as long as I can remember. Audiences in the UK are some of my all-time favorites to play and I can’t wait to be back over there to launch Highways Festival. It’s going to be really special.”
If you’re a country and Americana music fan, don’t miss out on Highways! Get your tickets this Friday and experience a truly unique festival experience at one of the most iconic venues in the world. Also, don’t forget to follow Highways on Facebook, Instagram and Twitter for updates and announcements about this exciting new event. We can’t wait to see you there!